Maropeng, Gauteng — YouFM, one of North West’s fastest-growing commercial radio stations, recently hosted a dynamic Strategy Session at the historic Maropeng Cradle of Humankind, signalling a bold new chapter for the station.

The immersive session brought together the entire YouFM family, from on-air personalities, technical and back-end operations teams, to management, under one roof to reflect, reimagine, and reignite the station’s vision and purpose. As part of the station’s renewal strategy, the team was introduced to YouFM’s new Brand, PR & Marketing Agency, tasked with reshaping the station’s positioning, strengthening audience engagement, and enhancing its impact across all platforms.

“This strategy session was not just about planning; it was about reconnecting with our core and aligning every single team member to the heart of our brand. We are excited to welcome our new agency partners, who bring fresh energy and expertise to help YouFM rise to new heights,” said Tebogo Mashego, Managing Director at YouFM.

The Maropeng setting, a UNESCO World Heritage Site and birthplace of humanity, provided the perfect symbolic backdrop for this moment of rebirth, vision-setting and unity.

ENDS